Company
AppAssure Software is an industry-leading manufacturer of application backup and recovery software. Considered a pioneer of the “Backup 2.0” movement, AppAssure products are designed to go beyond protecting data alone, protecting entire application infrastructures and ensuring rapid recovery in the event of system failures. Committed to ensuring reliable and affordable application recovery is available to every organization, AppAssure Software leverages cutting-edge technologies to reduce storage footprints, shrink recovery times, and make certain that applications can be recovered to any point in time, from the datacenter or from the cloud.
Our Start
AppAssure Software was founded in 2005 by veterans in the storage and data protection industry, with the goal of providing innovative, next-generation business continuity and disaster recovery solutions for mission-critical applications.
AppAssure understands the importance of business applications such as Microsoft Exchange, BlackBerry Enterprise Server, SQL Server, SharePoint, Hyper-V and the many other applications that keep businesses running 24/7. When one or more of these systems goes offline, even for a moment, business can grind to a halt. With this in mind, AppAssure develops application protection platforms that provide companies with practical and easy-to-use methods for ensuring business continuity and accelerated recoveries from outages or disasters.
Our Evolution
In 2008, AppAssure Software received a “Series A” investment by Bain Capital Ventures. This funding enables AppAssure to continue investing in research and development to expand the scope of the Replay™ product family. Additionally, this funding demonstrates the company’s ability to continue providing personalized support and service to its rapidly expanding customer base.
AppAssure Software was the recent recipient of Redmond Magazine’s MVP award and has since been featured in numerous articles and magazines throughout the industry, including The Washington Business Journal, Windows IT Pro Magazine, Redmond Magazine and more.
AppAssure Software has partnered with several industry leaders to develop and market innovative solutions tackling real-world problems. As a Microsoft partner, AppAssure has attained elite status, being designated as a “high potential managed partner” with gold certification. Together, Microsoft and AppAssure have released MailRetriever for Microsoft Data Protection Manager.
AppAssure has also partnered with VMware, an industry leader in virtualization technology, to natively support the VMware platform, delivering cost effective and reliable disaster recovery to virtualized infrastructures, helping companies keep their systems protected and available.
Additionally, AppAssure’s partnership with Research In Motion, the makers of the BlackBerry products, provides unparalleled protection against outages of the BlackBerry service for customers around the world.
In This Section
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Latest eBook Chapter
Chapter 5: Rethinking SQL Server Backups
More and more companies are using Microsoft SQL Server these days—and in many cases, they don’t even realize it. While plenty of organizations deliberately install SQL Server, many businesses find themselves using SQL Server as a side effect, because SQL Server is the data store for some line-of-business application, technology solution, and so on.

